Keeping its open air spaces available to the public, despite shutting its houses, cafes, and shops, saw National Trust’s Word of Mouth score (whether someone has talked about the brand with friends and family in the last two weeks) rise from 6.8% in mid-March to 13.4% in early April, and the score has remained above its pre-lockdown levels ever since, increasing steadily since mid-May. One notable example is the National Trust, who announced in mid-March it would keep its gardens and grounds open free of charge for Brits before the lockdown was fully enforced. High profile fundraising campaigns such as Colonel Tom Moore’s 100th Birthday Walk have inspired tens of millions of pounds in donations to the NHS and certainly played a part in driving health charities to the top of the causes we surveyed.Įlsewhere, the other popular choices for donations during lockdown were the charities supporting animals (29%) and young people (28%).īrits are still talking about the big charities, especially the National Trustĭespite lockdown limiting the operations of many charities, the big charities are still on the minds of Brits. This continues the trend we saw in April in Britons being increasingly willing to donate to charities helping people affected by COVID-19.Ī third (36%) of those said they have donated to charities in the last 90 days say they supported health and medical causes. With donation intent similar to that of 2019, where are donations going? Looking at the types of charities that Britons have donated to in the last three months shows that, unsurprisingly, health charities have topped the list of causes Brits have donated financially to. However, since then the percentage has fluctuated before finishing week 24 of the year at 43.1%, 8.3 percentage points lower than the same point in 2019.
Five weeks later in late April and early May the number of Brits willing to donate peaked at 51.1% - an increase of 10.2 percentage points.
However, not all charities can afford to run high street shops, and with mass gatherings still off the table due to lockdown limiting fundraisers, how are charities coping in the COVID-19 climate? How does the first half of 2020 compare to 2019?Ĭomparing the first 24 weeks of 2020 with the previous year, the number of Britons who say they are either very likely to donate to charity has remained on par, even exceeding that seen in 2019 for short periods.ĭuring week 13 of the year, when the lockdown first began, the number of adults saying they were likely to donate to charities in the next three months was at its lowest, at 40.9%. The major charities will have breathed a sigh of relief this week as many were allowed to reopen their high street shops and start to get back to a semblance of normality. With the world on lockdown, how are charitable causes coping with raising funds for vital projects and what does the future hold?
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